McDonald's In 1940 , California was the site of the first McDonald's . It quickly became known for its tasty burgers and friendly service. Eight years later, it was one of the first places to switch from traditional table service to fast food. It has added new types of burgers and shakes to its menu. The success of the development led the company to enter into its first franchise agreement in 1952 , which led to rapid growth worldwide. The Company operates approximately 40,031 restaurants worldwide, with overseas sales generating approximately $21.076 million in 2019. McDonald's Marketing Strategy has helped the company achieve the success it is today. Brand awareness and market penetration to fuel your growing franchise business. As the company's client base grew, they researched more demographics to easily target them. McDonald's marketing strategy includes investments in online and offline marketing methods that deliver clear, branded ...